Case Study

Customer Acquisition

Product Innovation

Advocacy Marketing

Situation:

Our agency client who works with Texas Department of Transportation (TxDOT), manages the Don’t Mess with Texas (DMWT) campaign aimed at litter prevention.

They wanted consumer insights to aid in developing campaign strategies for their outreach effort.

Our Solution:

Stadia carried out a large-scale study among Texans to assess current littering behavior and awareness for current campaigns against littering.

For creating strategies for preventing/changing litter behavior we classified Texans into different segments based on their attitudes to litter, environment, etc. and studied how current outreach methods resonate with them and what strategies could be used to influence them further.

Results:

By understanding the underlying attitudes of Texans in the context of littering it was possible to aid in developing outreach materials that resonated more deeply with Texans which in turn would help reduce litter behavior and litter pick-up costs.