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Drive Customer Acquisition |
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Unearth segments of profitable customers, build look-alike models to identify prospects for targeting, and develop appropriate strategies for targeting each prospect segment. |
Enhance Cross-sell/Up-sell Systems |
Build cross-sell/up-sell systems (from database analytics) holistically in the context of customer needs and wants (from survey research).
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Manage Retention |
Identify customers “at risk,” understand the reasons, identify which customers to target and how/with what messages.
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Impact Promotion Effectiveness |
Know how consumers are responding to promotional offers by region, season, tactic, and incentive.
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