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Who is the ideal customer for my brand? What are their deep seated needs and attitudes? |
- Ensemble SegmentationSM
- Archetype Analysis
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How can I differentiate my brand from the competition? |
- Positioning Research
- Concept Testing
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What new products and/or product features do my target consumers want? |
- New Product Research
- Conjoint Modeling
- Choice Modeling
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How should I price my product? Can I increase pricing without eroding market share? |
- Conjoint Modeling
- Choice Modeling
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How do I best connect with my consumers? |
- Concept Testing
- Ad Testing
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What is the impact of all my marketing efforts? |
- Brand Health Monitors
- Customer Satisfaction Studies
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